Finance creators promoting moomoo are earning, on average, $15 to $30 per funded account through the standard portal. That range is publicly listed and widely available. What most creators don't know is that the rate available through platforms with negotiated volume agreements sits above that floor. The difference doesn't show up anywhere on moomoo's affiliate page.

This is a straight look at the moomoo affiliate program: what it pays, who qualifies, how to apply, and what you can do to maximize what you earn from it.

What Is the moomoo Affiliate Program?

moomoo is a commission-free brokerage and trading platform owned by Futu Holdings, a publicly traded financial technology company. It launched aggressively in the US market and has been leaning hard into finance creator partnerships as a primary growth channel. The affiliate program pays creators a flat CPA for each referred user who opens and funds an account.

The program is primarily CPA-based. Creators get a tracked link, a user clicks it, opens an account, funds it above the minimum threshold, and the creator gets paid. moomoo also periodically runs campaigns with elevated rates tied to new user bonuses. When those campaigns are live, conversions can spike significantly because the platform is giving away free stocks to new users, which makes the CTA almost effortless.

moomoo targets active traders and self-directed investors. Its audience skews younger and more engaged than platforms like M1 Finance or Betterment, which target passive long-term investors. That matters for content creators because the types of videos that drive conversions are different.

How Much Does moomoo Pay?

The public CPA rate for the moomoo affiliate program runs approximately $15 to $30 per funded account. The exact rate varies based on campaign timing, traffic source, and the terms of your specific agreement. Some creators have reported higher rates during promotional windows when moomoo is running new-user bonus campaigns.

The conversion trigger is a funded account. Not just a signup. The user has to open an account and deposit funds above the minimum threshold. moomoo has historically used a $100 minimum deposit to qualify conversions, though campaign terms can change this.

Payment terms are typically net 30 from when conversions are confirmed. Depending on how you access the program, reporting delay can add another week or two before you see numbers reflected in your dashboard.

Creators who access moomoo through Money Matchup earn above the public CPA. MM has negotiated volume tiers with this program that aren't listed publicly and aren't available through direct applications. The gap is real. MM doesn't publish the specific rates.

Who Qualifies for the moomoo Affiliate Program?

Already promoting financial products? You might be earning less than you should. Money Matchup negotiates exclusive CPA rates for finance creators.
See What You Qualify For

moomoo's affiliate program, accessed directly, does have informal minimums. Most creators who get approved through direct outreach or standard affiliate portals have at least 10,000 to 25,000 subscribers. That said, average views and content quality matter more than raw subscriber count. A 15,000-subscriber channel with strong watch time and consistent investing content will fare better than a 30,000-subscriber channel posting scattered content.

Content requirements are fairly standard for financial affiliate programs:

Geographic restrictions apply. moomoo's US affiliate program pays for US-based account opens. If your audience is primarily outside the US, conversion rates will be lower and some referrals may not qualify at all.

Applying directly takes 2 to 6 weeks and often comes with no response. moomoo is selective about who it partners with directly and doesn't have a transparent process for smaller creators. Through Money Matchup, most approved creators get access reviewed within 48 hours. The vetting happens on MM's side, which is part of why the rates are above the public floor.

How to Apply to the moomoo Affiliate Program

There are two paths. Here's what each actually looks like.

Direct application

moomoo manages partnerships through its in-house team. You can reach out directly through their website's partner inquiry form or by finding contact details for their creator partnerships team. The process involves submitting your channel, audience data, and content examples. Expect a wait of several weeks before hearing back, if you hear back at all. Approval rates for direct applicants without an established relationship are low.

If you're approved direct, you'll typically start at the public rate. Negotiating above it requires proving volume history you don't have yet.

Through Money Matchup

Apply through MM and you skip the cold-outreach process entirely. MM already has the relationship. Applications are reviewed within 48 hours. If you're approved, you're accessing the negotiated rate immediately rather than the standard portal floor.

The application takes a few minutes. You'll need your channel URL, a rough sense of your monthly views, and the content categories you cover. That's it.

Tips to Maximize Your moomoo Earnings

moomoo converts best when the content is built around active trading and investing decisions, not passive wealth-building. That distinction matters. A video comparing brokerage fees or walking through a trading platform demo outperforms a general investing overview by a wide margin.

Lean into campaign windows

moomoo runs regular new-user promotions, usually free stocks for signing up and funding. When those campaigns are live, the CTA writes itself. Mentioning that a viewer can get free stocks by signing up through your link is one of the cleanest offers in finance affiliate marketing. The promotional angle removes the usual hesitation around switching brokerages.

Keep an eye on what moomoo is running. When a promotion is active, publish content that day or that week. The timing advantage is significant.

Mid-roll is the highest-intent placement

Viewers who are still watching at the 40 to 50 percent mark of a finance video have already decided they trust you. That's the right moment to drop the moomoo mention. Not at the start, where they're still deciding whether to keep watching, and not at the very end, where drop-off has already happened for a large portion of your audience.

Pair the mid-roll mention with the link in your description and a pinned comment. Three click paths for the same viewer increases the odds they actually act.

First link in the description

All YouTube description links must start with https:// to be clickable. A link formatted as moomoo.com or www.moomoo.com doesn't work. The first link in a YouTube description gets the most clicks by a significant margin. If moomoo is your primary CTA for a video, it should be the first item, not buried below your social links.

Dedicated review video vs passing mention

A full-length moomoo platform walkthrough or comparison video will generate far more funded accounts than a passing mention in an unrelated video. Not close. Viewers who watch a dedicated review have already signaled intent. They're evaluating the platform. The conversion rate from a review audience is substantially higher than from a general audience seeing the same link.

Money Matchup has paid out over $50M to creators across the platform. The creators who consistently earn the most from investing platform programs are the ones running dedicated reviews, not just dropping links in unrelated content.