What are the Public.com and Webull affiliate programs?

Public.com operates a multi-asset investing platform where users can trade stocks, ETFs, bonds, crypto, and alternatives in one account. The affiliate program pays creators for each funded account they drive. Webull is a commission-free trading platform focused primarily on stocks and options. Their affiliate program has shifted from generous CPA rates to lower payouts over the past two years.

Both programs target the same audience: new investors looking for modern brokerage platforms. The key difference is that Public.com pays creators for funded accounts while Webull's current structure pays less predictably. Most finance creators promoting investing apps have replaced Webull links with Public.com or other alternatives that offer more consistent earnings.

How much do Public.com and Webull affiliate programs pay?

Public.com pays $50 to $75 per funded account. The exact rate depends on your traffic volume and how you access the program. The standard portal lists the lower end of that range. Creators who access Public.com through Money Matchup earn above the public CPA because MM negotiates volume tiers with this program that are not listed publicly and not available through direct applications.

Webull's current rates are significantly lower than their 2022-2023 payouts. They've moved toward a tiered commission structure that pays less for smaller creators and focuses rewards on high-volume affiliates. Most mid-size finance creators report earning $15 to $30 per conversion, down from the $50+ rates Webull offered during their growth phase.

Payment terms differ too. Public.com pays net 30 with a $50 minimum threshold. Webull pays net 45 with a $100 minimum, which means longer waits between earning commissions and receiving payment.

Who qualifies for Public.com and Webull affiliate programs?

Already promoting financial products? You might be earning less than you should. Money Matchup negotiates exclusive CPA rates for finance creators.
See What You Qualify For

Public.com requires finance or investing content with a US audience. There's no hard published subscriber minimum, but most creators approved directly have at least 10,000 to 25,000 YouTube subscribers or equivalent engagement on other platforms. They look for consistent content about personal finance, stock market analysis, or investing education.

Webull has tightened their approval requirements significantly. They now require minimum traffic thresholds that many mid-size creators can't meet. Direct applications often take 4 to 6 weeks for review, and rejection rates are higher than they were in previous years. The approval timeline reflects their shift toward working with fewer, larger affiliates.

Through Money Matchup, approved creators get access to both programs within 48 hours of application review. MM's existing relationships with these platforms eliminate the lengthy direct approval process that individual creators face when applying alone.

How to apply to Public.com and Webull affiliate programs

Direct application path:

Through Money Matchup:

The MM path eliminates the uncertainty of direct applications. You know within two days whether you're approved, and you get access to better rates immediately rather than starting at the floor and hoping to negotiate up later.

Tips to maximize your Public.com and Webull affiliate earnings

Public.com converts best when you explain the multi-asset feature. Most viewers don't realize they can buy bonds, REITs, and crypto alongside stocks in one platform. That consolidation angle works particularly well for audiences already investing elsewhere who want to simplify their accounts.

For Webull, focus on the advanced charting tools and options trading capabilities. Their core strength is serving active traders who need more sophisticated analysis than basic investing apps provide. Don't promote Webull to beginner investors - it won't convert well because the platform isn't designed for them.

Placement strategies that work:

Track which content formats drive funded accounts, not just clicks. A dedicated platform review converts better than a brief mention in a market update video. Your analytics will show you which approach actually generates the revenue.

Public.com vs Webull: Which should finance creators choose?

Public.com offers more predictable earnings with better support for creators. Their CPA structure is straightforward: drive a funded account, earn your commission. The multi-asset platform gives you multiple angles to promote depending on what your audience needs.

Webull's declining creator focus makes it harder to recommend for most finance channels. Their reduced rates and longer approval times reflect a shift away from creator partnerships toward direct user acquisition. If your audience specifically needs advanced trading tools, Webull still converts. But for general investing content, Public.com delivers better creator economics.

Many successful finance creators run both programs and test which converts better for their specific audience. The key is tracking actual funded accounts, not just link clicks. Some audiences prefer Public.com's simplicity. Others want Webull's advanced features. Let your conversion data decide which gets the primary placement in your content.

If you promote financial products to an investing audience, both programs can work. Access them through Money Matchup to get the negotiated rates instead of starting at the public floor pricing. The difference in earnings over a year is significant enough to matter.