What are the Webull and Moomoo affiliate programs?
Webull is a commission-free trading platform that targets active traders and younger investors. Their affiliate program pays creators for each funded account, not just signups. Moomoo, operated by Futu Holdings, follows a similar model but focuses more heavily on options trading and advanced charting tools. Both programs pay per funded account rather than per click or signup.
The key difference is execution speed. Webull has been running creator partnerships longer and processes applications faster. Moomoo launched their creator program more recently but offers competitive rates to build their roster quickly.
How much do Webull and Moomoo pay?
Webull's standard CPA rate runs $15 to $25 per funded account through their direct application portal. The rate depends on your traffic volume and how consistently you drive conversions. Payment terms are Net 30, with a $50 minimum payout threshold.
Moomoo pays $20 to $35 per funded account for most creators applying direct. They launched with higher rates to compete with established brokerages like Webull and Robinhood. Payment is also Net 30 with a $100 minimum threshold.
Both programs define a funded account the same way: a new user who deposits at least $100 within 30 days of signup. Paper trading accounts and unfunded signups don't count toward your commission.
Creators who access these programs through Money Matchup earn above the publicly listed rates. MM has negotiated volume tiers with both Webull and Moomoo that aren't available through direct applications. The gap exists because MM represents collective volume across multiple finance creators, giving programs a reason to offer premium rates.
Who qualifies for Webull and Moomoo affiliate programs?
Webull requires finance or investing content with a US-based audience. No hard subscriber minimum is published, but most direct approvals come at 5,000+ subscribers on YouTube or equivalent reach on other platforms. They review your last 10 videos to verify content quality and brand safety.
Moomoo has similar requirements but they're more flexible on subscriber count since they're building their creator network. They'll approve creators with 2,500+ engaged subscribers if the content consistently covers investing, trading, or market analysis.
Both programs require creators to be US residents and have a clean compliance history. Previous violations of brokerage advertising rules or SEC guidelines can disqualify you from either program.
Direct applications to Webull take 2-4 weeks for review. Moomoo is faster at 1-2 weeks because they have fewer applications to process. Through Money Matchup, most creators get access to both programs within 48 hours of approval.
How to apply to Webull and Moomoo affiliate programs
For Webull direct applications, visit their creator portal and submit your channel metrics, audience demographics, and recent content examples. They want to see consistent investing content over at least 3 months. Include your average views, engagement rate, and subscriber growth trajectory.
Moomoo's application process is similar but shorter. They ask for your top 5 performing videos and audience geographic breakdown. Since they're newer to creator partnerships, they respond faster but also reject creators more quickly if the content doesn't fit their target audience.
Both applications require you to demonstrate your audience trusts you with financial recommendations. Include metrics on how previous financial products you've mentioned performed in terms of engagement and comments.
The faster path is through Money Matchup. MM creators get access to both programs without separate applications. Your MM agent reviews which program fits your audience better and handles the setup process. Most creators find they can promote both without cannibalizing conversions since the audiences overlap but have different trading preferences.
Tips to maximize your Webull and Moomoo earnings
Placement matters more than you think. Mid-roll verbal mentions convert better than description links alone. Viewers who are still watching at the 3-minute mark have already decided to trust your analysis. That's when they'll act on a brokerage recommendation.
Content timing affects conversion rates significantly. Market volatility drives brokerage signups. Publishing during earnings season, Fed announcement weeks, or major market moves increases your conversion rate by 40-60% compared to quiet market periods.
Use specific signup bonuses in your CTA copy. Both Webull and Moomoo run promotions offering free stocks or cash bonuses for new funded accounts. Mention the current bonus amount and deadline. "Get three free stocks worth up to $300 when you fund your account by Friday" converts better than "Sign up and get free stocks."
- Create dedicated review videos comparing both platforms rather than brief mentions in market update videos
- Show the actual app interface during your explanation so viewers know what to expect
- Pin a comment with current signup bonuses since these change monthly
- Include both links in your description but lead with whichever platform better matches your content style
Track which content types drive the most funded accounts, not just clicks. A video about options trading might drive fewer total clicks but higher-value users who actually fund accounts and generate commissions.
Webull vs Moomoo: Which should you promote?
It depends on your audience's trading style. Webull appeals to buy-and-hold investors and people new to investing. Their interface is cleaner and less intimidating for beginners. If your content covers basic investing concepts, retirement planning, or long-term wealth building, Webull typically converts better.
Moomoo targets active traders and people who want advanced charting tools. Their platform offers more technical analysis features and faster execution speeds. If your audience trades options, follows technical analysis, or makes frequent trades, Moomoo usually generates higher conversion rates.
Most finance creators find they can promote both without cannibalizing conversions. Your buy-and-hold viewers gravitate toward Webull. Your active trading viewers prefer Moomoo. The key is matching the platform recommendation to the specific video content rather than picking one exclusively.
From a pure CPA perspective, Moomoo pays more per conversion for most creators. But Webull has higher conversion rates for beginner-focused content. Your total earnings depend on which combination of rate and conversion rate works better for your specific audience.